Many small business owners mistakenly believe that using a professional to write their marketing materials, form letters, website copy, ad copy, etc. is beyond the limits of their budgets.  But that couldn't be further from the truth.   Rather than turning to the big marketing and advertising firms to fulfill their writing needs, small business owners should consider taking advantage of the benefits offered by using a freelance writer.

The advantages of using a freelance writer are numerous, so I will share my top four with your here:

1.  Increase Efficiency - A freelance writer can help a business owner increase efficiency.  An inexperienced writer may take days or even weeks to produce what a freelance writer can knock out in a matter of hours.  By using a freelance writer, a business owner and his employess can focus on what they do best rather than wasting precious time trying to write copy that, in the end, probably will not be top notch.

2.  Enhance Your Image - A freelance writer can help you enhance your image.  Sometimes a business owner spends countless hours creating a concept and putting it on paper, but the end-product does not yield the desired results.  Maybe the copy just doesn't communicate to the target audience or maybe it comes off as amateurish.  Well, a freelance writer is a professional who understands how to turn a concept or idea into copy that flows and hits the mark with the desired audience.  When customers see that brochure or sales letter, written by a freelancer, they'll be most impressed with the business, not the freelancer. 

3.  Increase Your Profit Margin - Business owners lose money when they waste their time writing copy that does not deliver results.  Why hire a full time copywriter, to whom a salary, benefits, and sick and vacation pay must be paid?  What if a business has only sporadic writing needs and no need to have a copywriter on staff?  A freelance writer alleviates these concerns, saves the business owner money, and positions him to increase his bottom line.  The right marketing material, written by a dedicated professional, can result in a substantial increase in revenue.

4.  Make Life Easier - Freelance writers make the business owner's life easier.  Business owners can rest easy in the knowledge that a professional writer has their marketing project under control.  Gone are the days of missing advertising deadlines or stressing out over exactly how to word that press release or sales letter.  The simple truth is that most people are not very confident in their writing ability so the prospect of writing anything that will be read by the public is a source of stress.  Freelancers eliminate that stress.

Consider using a freelancer for your next marketing campaign.  You won't regret it!  For a quote on your next project, give me a call or shoot me an e-mail.  I look forward to hearing from you.

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If you have questions about this article or would like a quote on your next writing project, contact Legacy Marketing and Design via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or phone at 770-879-1180.