With the economy tightening and everyone holding on to their pocket books, it appears that the best thing to do would be to sit still and not do anything to get your business going.
This is a big mistake.
Some of the best businesses and products/services are made or created when there is a major shift-taking place in the economy. In tough times people are always looking for a better product, or a more efficient way to get something done.
People are looking for a way to save time, save money, and make money. And if you can offer a product or service that does just that, you can find yourself thriving when it appears that everything around you is crumbling.
Every day the news is revealing some pretty scary things about the economy. Housing, Currencies, Banking Bailouts, Automotive Bailouts, Stock Market in trouble, Pensions and 401ks in trouble, etc, etc...
The point that I am driving at is as an entrepreneur you are going to have to make decisions that will put you out there.
I am not talking about unchecked financial risk, although from time to time you are going to have to put your money where your mouth is.
I am talking more about your ego, self-esteem, reputation, relationships, and dealing with the ever-present what will he/she/they think of me?
Black Entrepreneurs must have Courage!
You need courage to act on your ideas. You need courage to go against conventional wisdom or so-called expert advice you solicit when you believe your ideas are better.
You need Courage to start before you are ready, which means you may stumble around in the dark and make mistakes.
You need courage to face embarrassment, feeling humiliated, and being rejected. In fact you are not on the track of entrepreneurship until you feel embarrassed, feel humiliated, and get rejected.
You need courage to make rules and set boundaries and define how your business will be conducted. You need courage to put an end to relationships that are totally unproductive.
You need courage to take control of your time and not feel bad about not letting people suck up your time. You need courage to define and pursue goals that are important to you.
You need courage to sell and promote you. You need courage to ignore destructive criticism and to stay focused on what it is you feel you must accomplish.
Black Entrepreneurs must have Courage!
Bro. Bedford
'Conversations With Black Millionaire Entrepreneurs'
http://www.conversationswithblackmillionaires.com/
