African American Expressions, now the largest black-owned greeting card company in America, began as a single product company selling ethnically sensitive Christmas cards in three designs. Gregory Perkins persistence was fueled by his childhood experiences watching his father run the family restaurant and nightclub business in Niagara Falls, New York. Today African American Expressions sells over 2,500,000 cards annually with over 250 original designs. This multimillion dollar operation has expanded to include many other inspirational gifts such as calendars, journals, address books, magnets, magnetic notepads, gift bag assortments and quality handcrafted figurines.